It’s usually pretty easy to spot a commercial for a luxury-car brand. More often than not, it will involve a mountain road with hairpin turns, dreamy shots of an all-leather interior and a growing-engine soundtrack—which is why the Super Bowl XLIV ad from Audi throws the brain into neutral.

Audi has been confirmed as the second sponsor of the Louis Vuitton Trophy, as  anticipated by NBR in a report last month . Audi will take over from BMW as an official partner of the regatta, which begins on March 9 on the Waitemata Harbour in Auckland. Audi would not disclose how much the sponsorship would cost the company when asked by NBR . read more

BMW AG predicts that in 2010, it will have a modest rise in car sales. It also expects a 2009 pretax profit despite the global economic crisis.

As soon as Zhejiang Geely Holding Group seals the deal to purchase Ford Motor Co. ’s Volvo unit, the Audi A6’s standing as Chinese state officials’ car of choice could be threatened. Li Shufu, the head of Geely, hopes to successfully acquire Volvo for up to $2 billion.

If you’re hesitating to purchase a BMW pre-owned car, then this news is likely to push you into buying one. BMW of North America is improving its no-cost maintenance plan and is adding two years or 50,000 miles on select certified pre-owned 2007 models sold between Feb. 2 and March 31.

Alinghi landed the first shot on the water in the America's Cup against BMW Oracle on Monday despite the acrimonious best-of-three series being delayed.

Alinghi landed the first shot on the water in the America's Cup against BMW Oracle on Monday despite the acrimonious best-of-three series being delayed.

STATESVILLE, NC - A phone call from a suspicious neighbor helped lead police to a man who they said broke into a car to steal the owner's manual.

Alinghi landed the first shot on the water in the America's Cup against BMW Oracle on Monday despite the acrimonious best-of-three series being delayed.

Volkswagen's Audi luxury brand spent 15 years rebuilding U.S. sales after sudden-acceleration incidents in the 1980s almost wiped out demand, a possible sign of the difficult times Toyota faces.