BMW (South Africa). Defining innovation.
Source: www.bmw.co.za/innovations. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled “Kinetic Sculptures” forms part of a broader campaign which serves to highlight bmw’s market leadership in the fields of technology and innovation. [www.bmw.co.za]
dude must have been really board
Boredom produces many wonderful things.
if i saw one of those things walking towards me on the beach i would run like a bat out of hell!
BMW = EPIC FAIL!
fair play…thats clever
That’s interesting. There might be a lot of opportunities in how to take advantage of natural powers with more familiar ways.
That’s interesting. There might be a lot of opportunities in how to take advantage of natural powers with more familiar ways.
lol
I love this guy’s machines. They really capture the spirit of the word ‘contraption.’ And in a way, it’s that same spirit which most seems to typify our biological machines as well.
@sabertooth1980
And sometimes its just boring being bored, but this is wonderfull
I agree.
That is so awesome! Not to mention SO bmw. They’ve always been linked with art, in many ways. MANY. and in many parts of the word with many different people.
kinda reminds me of howl’s moving castle
i wonder how many of them just walked into the ocean or blew away lol
@fps4d WHOA it does doesnt it!!! so freakin cool! and SUCH a superb movie
thats you called art of a geek
There is a movie where he explains how these work. They’ve got a simple way of feeling water and walls and stuff.
Feeling water is done by constanly having an air current flowing through, and when it stops some mechanics go mad and let the beast turn the other way. With walls it’s really simple. There are several sticks sticking out, and when hitting a wall, the pushing of the creature against the wall will push the rod and the attached mechanism.
i mean its a good advert and all but i mean where does the actual car come into the picture
this would not get me to buy an BMW!!
this commercial is genius
“the walls between art and engineering exist only in our minds. and few have the imagination to see beyond them.”
but BMW does.
“I strive to push the boundries of what we know and what seems possible at this moment in time”
thats what the artist does, thats what bmw does.
epic commercial.
the biggest selling point of this video has to be the fact that those artistic creations were utilizing wind power to generate enough energy to move.
so if they can be that efficient with an object that size, then transferring the same efficiency to a vehicle would result in a better vehicle.
great minds will create. and joining great ability with technology can produce things we haven’t seen yet.
very cool… can’t wait to see
its fake, you can se it in 30 second of movie, they just made miniature of this and filmed it later with sea as background.
it aint fake dude, i´ve been in this guys workshop, they´re all for real..
@iia33ii
Well in this commercial, this shows the creativity of some of BMW’s best engineers. The concept of using light materials and making the seemingly impossible become real. BMW used that in making GINA, a BMW made totally of a stretchy, soft skin instead of sheetmetal. Further forward, BMW has made future concepts of amazing products, like a concept M1 Homage or an electric car that still keeps the BMW goal of sheer driving pleasure. So if you really think about it, BMW is amazing…
@Arkodius10 im gonna have to go with you on that one =D