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BMW 7 Series car to supply most parts in lower-priced new 5 Series

February 17th, 2010 Horatiu B. No comments

A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship.

According to the magazine, due to component-sharing strategy for saving money, BMW is equipping the new 5 Series with technology and components found in the 7 Series models, parts that account for as much as 70%.

The new BMW 5 Series will cost approximately $20,000 less than the entry 7 Series model, 740i. At such significant price difference and sharing similar parts, BMW needs to ensure that the consumers and owners of the 7 Series won’t perceive this as an economic value dilution of their higher-end models.

2010 BMW 7 Series interior

“The concern is that, if I can get most of the bells and whistles on a 5, does that cannibalize the 7?”, said Michael Tyndall, an automotive industry specialist at Nomura Securities in London for BusinessWeek.

Perfectly valid point, but at the same time, the two sedans appeal to different demographics. The 7 Series tends to do well among customers that are older than BMW’s overall average demographic, while the new 5 Series goes after the customer looking for a sportier, but yet luxurious sedan.

In 2007, BMW CEO, Norbert Reithofer approved a program to reduce material costs by $5.4 billion by using joint components in some models.

Although not confirmed by BMW, BusinessWeek claims that the new 2011 F10 5 Series is BMW’s first car developed wholly on a parts-sharing basis and will be a “major contributor” to profit goals, as BMW CFO, Friedrich Eichiner stated recently.

He continues by confirming that BMW’s goals continue to be around the differentiation between  its models.

As we reported yesterday, the new 2011 BMW 5 Series’ interior cabin is a huge step forward in terms of quality and design, and along with the latest gadgetry available, can compete with its “bigger brother”, the 7 Series.

[Source: BusinessWeek ]


Edmunds tested 2010 Lexus LS 460 Sport vs. 2009 BMW 750i Sport

December 11th, 2009 Horatiu B. No comments

The folks over at Edmunds took the initiative to test on track the 2009 BMW 750i with Sport Package and its competitor, the 2010 Lexus LS 460. Before we let you dive into the article, let’s take a look at the following question:

Does the Lexus have what it takes to hang with the Bimmer through the slalom?

Well, let’s take a look at some of the facts reported by Edmunds.

2009 BMW 750i

Acceleration Comments: Very little technique to improve acceleration times. Doesn’t really respond to brake torque… just wood it and go. “ECT Power” mode does little to improve times, either. Shifts in “D” come at redline. Minimal wheelspin.

lexus ls vs bmw 750

Braking Comments: Brake response feels somewhat isolated from pedal input. Distances, however, are respectable for this 4,500-pound machine.

Handling Comments: Skid pad: Remarkable balance and feedback at the limit. You can easily drive with throttle despite low limits and relatively slow responses. Slalom: Surprisingly, turning stability control off actually means “off.” Not much to be gained in doing so in slalom, however. Rear loses grip first, and this is a big car to slide at 65 mph.

2010 Lexus LS 460

Acceleration Comments: Very little technique to improve acceleration times. Doesn’t really respond to brake torque… just wood it and go. “ECT Power” mode does little to improve times, either. Shifts in “D” come at redline. Minimal wheelspin.

Braking Comments: Brake response feels somewhat isolated from pedal input. Distances, however, are respectable for this 4,500-pound machine.

Handling Comments: Skid pad: Remarkable balance and feedback at the limit. You can easily drive with throttle despite low limits and relatively slow responses. Slalom: Surprisingly, turning stability control off actually means “off.” Not much to be gained in doing so in slalom, however. Rear loses grip first, and this is a big car to slide at 65 mph.

And here are some partial results, followed by the full report over at Edmunds

………………………………LS 460 Sport…………. .750i Sport

0-30 (sec):                                 2.6                                2.0
0-45 (sec):                                 4.3                                3.6
0-60 (sec):                                 6.4                                5.2
0-75 (sec):                                 9.1                                7.6
1/4 Mile (sec @ mph):          14.5 @ 98.8                   13.5 @ 103.7
0-60 with 1-ft Rollout (sec):       6.1                                4.9
30-0 (ft):                                    29                                 28
60-0 (ft):                                   113                               112
Skid pad lateral accel (g):         0.81                              0.84
Slalom                                      61.7                              66.0


Tata Plans 25,000 Jaguar XJs a Year, Challenging BMW

November 10th, 2009 Horatiu B. No comments

Ever since its official launch last year, the new BMW 7 Series has been considered the leader in its market segment. Along with a new, revamped design, the new 7er brought out several innovations and showcased impressive technologies.

In a car segment very important for all luxury car makers, BMW faces fierce competition and among the traditional competitors, Mercedes, Lexus or Audi, Jaguar is looking to challenge the 7 as well.

Recently acquired by India based company, Tata Motors, Jaguar plans to build as many as 25,000 XJ models annually.

bmw-7-series-jaguar-xj comparison


The new Jaguar XJ sedan will be built at the company’s Castle Bromwich, England, factory. The entry level model will start at $72,000, but it can cost as much as $115,000 with all available options added.

As expected, the U.S. market is the main target where BMW has reported impressive sales numbers in the past 10 years. Through October, Jaguar sold only 1,082 XJ models in the U.S., almost 50% down compared to last year’s numbers.

With a newer design and a new approach, it remains to be seen if Jaguar will succeed in “stealing” some of BMW’s 7 Series customers, especially since the new model has been well received by the consumers and highly appreciated by the auto media.

BMW’s future design and development: Is the new avantgarde conservative?

August 31st, 2009 Stjepan No comments

The year 2001 was a turning point for BMW in the new millennium when it saw the release of its both smallest and largest production cars: the new MINI and the next generation 7 Series. The first one was phenomenally successful, breaking BMW’s estimated production plan in just six month, but the second one raised many eyebrows and had polarized the opinions of public like no other car before.

BMW has always used 7 Series as a showcase for its newest technologies and at the time they are presented to the world, new generation 7 Series are always one of the most technologically advanced cars in the world. The 2001 E65 7 Series was the first car in the world to have a 6-speed automatic gearbox and adaptive dampers, changing the car behavior according to road conditions and driving style.

BMW also premiered iDrive, a ground braking control interface which replaces almost all controls and buttons on the cockpit with a single joystick and a LCD screen. While the iDrive was far from perfect (some journalists complained that it was too distracting to use while driving) Mercedes-Benz and Audi systems were heavily based on it when they emerged several years later.

BMW-7_Series_2002_800x600_wallpaper_02

But the most striking feature of the new car was its controversial design, credit of BMW’s former design chief Chris Bangle. He tried to revolutionize the classic BMW features, therefore introduced a new headlamp shape whose upper edge incorporated indicator lamps. More controversial is the high boot lid which looks like sitting on the rear end rather than embedded into it (later found on the Mercedes-Benz S-Class). Despite extremely negative fan reactions, E65 7 Series remains the best selling generation ever, specially after its 2006 facelift (which toned down Bangle’s radical original styling) and has set a new standard in handling and performance for luxury sedans.

2009-bmw-7-series-F01

The new generation, dubbed F01, debuted in 2008. Just like the last version, the new design language gained much interest, but now it was mostly positive, as BMW decided to evoke its signature design details. For instance, the headlights feature four LED rings (to resemble the classic four headlamps), the kidney grille is now much larger whereas the tail lights are in L-shape, like many 90’s BMWs. The cockpit is again angled towards the driver (a feature that has been lost somewhere in the 2000s) and the controls are minimal, replaced with the next generation iDrive, which is now more easy to use. Although it may look classic outside, under the metal, lots of radical changes were made. The car is considerably bigger and stiffer than the old model, but the weight remains the same, and in some versions, it is even lighter than the car it replaces. Also, from the basic 730d to the V12 760i, all engines are turbocharged, but BMW claims that it had made them so smooth, so no one could actually tell. Apart from that, the new 7 Series has Internet access, four-wheel steer (and BMW has announced four-wheel drive), Night Vision camera…

But the 7 Series isn’t the only BMW that is going “back to its roots”. Judging by the recent spy photos, the new 2010 BMW 5 Series might feature a more conservative design.

1996-bmw-5-series-E39

The 1996 E39 5 Series was a truly outstanding car. Many journalists claimed that it was the best luxury sedan in the world, blending a rare mix of sporty handling and performance with comfort and elegant design. It raised the standard so high that arch-rival Mercedes-Benz E Class took two generations to surpass it – and just marginally when it finally did in 2002. The man behind the E39 was dr. Wolfgang Reitzle, the highly respected product chief of BMW during 1990s.

But why was the car so good?

First, its chassis was made immensely strong – 80 percent stiffer in torsion than its predecessor, this was by far the stiffest car back then. So stiff that BMW found it unnecessary to raise chassis’ rigidity anymore in the subsequent E60. Also, it was much safer under crash while being just 10 kilograms heavier than the outgoing model. Even more, the whole car actually weighed less than the old generation, thanks to the use of all-alloy engine, aluminum transmission case and aluminum suspensions. The suspensions of E39 was a technical milestone. It employed a new Z-axle multi-link setup, which had superior wheel control and was made almost entirely of aluminum alloy – a first in mass production car.

E39 was also one of the first cars to mount all suspensions on sub-frames and via rubber bushings to isolate NVH from the chassis. To deal with wind noise, BMW worked in its acoustic lab to tune its aerodynamics and eventually added triple sealing to the doors and noise-absorbing foam to the window pillars. No wonder it set new standard in cabin quietness and refinement. However, BMW didn’t take all noises away. It deliberately left the engine noise untouched. The same driver involvement could be found in handling. As all petrol six-cylinder E39s achieved 50:50 percent front to rear weight distribution, they turned into corners neutrally and eagerly. They set benchmark in dynamics for the executive car class, bringing small-car agility to the class for the first time. The steering was beautifully weighted and very feel-some. Other human interfaces were also tuned to near perfect – slick gearshift, perfectly sited driving position, pedals and instrument, superb ergonomics combined with impeccable build quality and great dashboard design… So how could BMW make further improvements from this?

img_bmw_5series_1024x768_5

The 2003 E60 5 Series was under huge pressure; just the year before, Mercedes launched its new E-Class, which was finally catching up with the untouchable E39 5 Series, and new rivals appeared on the market, as Volvo improved its S80, Lexus was a threat in the U.S. with its GS and Audi’s A6 was becoming more than a stretched Volkswagen Passat.

The E60 was styled under Chris Bangle and instead of displaying a sleek and elegant profile, the new car featured complex concave lines, a bloated, aggressive front end and a unusually high back end. The interior was a mixture of sweeping and sharp lines and the controls on the cockpit were replaced with iDrive. Under the hood, the changes are even more radical, but in a more positive way. Weight-wise, it undercuts its predecessor, thanks to a revolutionary aluminum-steel hybrid chassis. This help it cutting 65 kg from the E65 and more importantly, achieving 50:50 weight distribution. Handling was also improved so the 5 Series remains the best car to drive in its class, but the ride quality isn’t the best anymore, as the E-Class is a bit more comfortable.

The final verdict was that the new 5 Series is again the best car in its class, but in some areas, it isn’t a large step forward when compared to the old model. Sure, Jeremy Clarkson called the M5 one of the best cars in the world, and the 535d is officials the fastest diesel car money can buy, but the new generation isn’t as superior as it predecessor was. Which makes all wonder, is the new 2010 5 Series learning from that lesson?

Is the classic BMW design (elegant, yet somewhat aggressive) coming back? We will see in December, when first official photos of the new 5 Series will be revealed.

Categories: 2009-bmw-7-series, E65, F01, Others, e39 Tags:

BMW 7-Series reviewed by Motor Trend

August 18th, 2009 Horatiu B. No comments

Yesterday we started our second phase of the “Be A  Designer” project with the new BMW 7 Series being in the center of attention. To stat on the same subject, the new 7, we are going to show you a new review of the car, this time published by Motor Trend.

Overall the new BMW 7 Series F01/F02 has been well received by the BMW community and most of the reviews we have seen were quite positive, including ours.
Does Motor Trend share the same feelings?

But let’s take a look at this new review:

bmw-7-series-lede-shot

Okay I’ll come right out and admit I’m one of the haters. The iDrive era 7s and I have never gotten along. I’ll be the first to grant that this iDrive is WAY better than the old ones. In fact, there’s quite a lot to like here. The new styling is pleasing from most angles (the nose is maybe a bit blunt from pure profile). The displays are superb. I’m not sure I’ve ever used a better head-up display (it disappears when you wear polarized glasses, but I think there’s no avoiding that). The reverse camera image is higher definition than I can recall seeing in any other recent lux machine.

You can read the full article here, but let’s focus for a moment on their last paragraph:

I suppose the 7 Series may be the best handling of the leviathan luxobarges, but who cares? How much time will owners spend at the limits of adhesion in such a large car? I spent my week trying to shuttle three passengers around in comfort, which I think is more the idea of these whoppers. And the 7 just isn’t great at this task. Between a heavier-than-necessary throttle and possible turbo lag or jerky transmission response, it’s trickier than it should be to waft smoothly and swiftly away from a stop. No, I’d take an S-class today or maybe wait to sample the new Jag XJ. I remain uninterested in the 7.

We’ve come to realize that each car has different “owners”, to some the new 7 was still too soft, even in Comfort, while to others is simply to harsh. Same car, different perception, but it is somewhat expected. As far as the turbo lag….sure, there is tiny lag in there, but it is far from being noticeable by many people and truth is that these turbocharged engines have come a long way.

It’s the new 7 Series the perfect car? No, most likely it isn’t, but as we said before, it’s the best, for now, in that segment. When the new S-Class will come out, a more accurate comparison would be available.

BMW 7-Series reviewed by Motor Trend

August 18th, 2009 Horatiu B. No comments

Yesterday we started our second phase of the “Be A  Designer” project with the new BMW 7 Series being in the center of attention. To stat on the same subject, the new 7, we are going to show you a new review of the car, this time published by Motor Trend.

Overall the new BMW 7 Series F01/F02 has been well received by the BMW community and most of the reviews we have seen were quite positive, including ours.
Does Motor Trend share the same feelings?

But let’s take a look at this new review:

bmw-7-series-lede-shot

Okay I’ll come right out and admit I’m one of the haters. The iDrive era 7s and I have never gotten along. I’ll be the first to grant that this iDrive is WAY better than the old ones. In fact, there’s quite a lot to like here. The new styling is pleasing from most angles (the nose is maybe a bit blunt from pure profile). The displays are superb. I’m not sure I’ve ever used a better head-up display (it disappears when you wear polarized glasses, but I think there’s no avoiding that). The reverse camera image is higher definition than I can recall seeing in any other recent lux machine.

You can read the full article here, but let’s focus for a moment on their last paragraph:

I suppose the 7 Series may be the best handling of the leviathan luxobarges, but who cares? How much time will owners spend at the limits of adhesion in such a large car? I spent my week trying to shuttle three passengers around in comfort, which I think is more the idea of these whoppers. And the 7 just isn’t great at this task. Between a heavier-than-necessary throttle and possible turbo lag or jerky transmission response, it’s trickier than it should be to waft smoothly and swiftly away from a stop. No, I’d take an S-class today or maybe wait to sample the new Jag XJ. I remain uninterested in the 7.

We’ve come to realize that each car has different “owners”, to some the new 7 was still too soft, even in Comfort, while to others is simply to harsh. Same car, different perception, but it is somewhat expected. As far as the turbo lag….sure, there is tiny lag in there, but it is far from being noticeable by many people and truth is that these turbocharged engines have come a long way.

It’s the new 7 Series the perfect car? No, most likely it isn’t, but as we said before, it’s the best, for now, in that segment. When the new S-Class will come out, a more accurate comparison would be available.

Were you aware of the “Gentleman Function” in the 7 Series?

August 12th, 2009 Horatiu B. No comments

I’ve driven the new BMW 750i for about a week or so, but for some reason, I have failed to see this feature. The Edmunds guys were more agile and discovered this option buried within the iDrive menu options.

So what is the “Gentlemen Function”?  It’s that switch to the left on the door. The standard definition states that the front passenger seat can be adjusted with the controls of the driver’s seat once you press a switch located on the driver’s door.

While our buddies at Jalopnik call the naming convention a bit “chauvinistic”, we decided to look past that. Sure, a better translation could have been chosen, but that’s beside the point now.

bmw-gentleman-function

So how is this feature useful? Let me start with this question: how many times you, as a driver, had to lean over to adjust the front seat position so passengers can get into the car easier either through the front passenger door or rear? Many times? Well, here is where this feature come in handy and allows the driver to adjust the seat by using his own controls.

Looking beyond any naming convention or real-life usefulness, we find it interesting that the engineers look at all the potential obstacles when it comes to usability and accessibility.

[Source: Edmunds | Jalopnik ]