Recently Johan de Nysschen, president of Audi's U.S. division, sat down with
Time Magazine to talk about the current state of the company and clean diesel.
I must give the company credit for rising up the ranks to become one of the top-selling luxury brands in the U.S. Their marketing efforts these past few years have certainly paid off.
I like when Nysschen says:
"But we want to be the most successful luxury brand on a basis of brand image, on a basis of reputation and ownership experience — if you get all of those things right, sales performance will follow...
For most companies, it's all about the bottom-line. I appreciate that Nysschen understands that success isn't based on sales alone. Your customers need to have a good experience with the company.
Read more of the Time article...
Audi continues to wow us with the increase in sales. This week the company reported October sales in the U.S. of 7,358 luxury performance cars and SUVs.
Below is a chart showing a comparison of sales in October 2009 versus October 2008 for each Audi model...
So, what's going on in the world of Audi? We did a blog search and wanted to pass on some of the news:
Have an Audi news tip to share? Send it to admin [at] audiblog [dot] info.
Photo Credit: Ricardo Diaz
So, what's going on in the world of Audi? We did a blog search and wanted to pass on some of the news:
Have an Audi news tip to share? Send it to admin [at] audiblog [dot] info.
Photo Credit: Ricardo Diaz
Yesterday Audi released figures for July sales, and despite the current sales climate for most dealerships, Audi outperformed its imported luxury car competitors with some Audi models setting 2009 monthly records, including the Audi A8, Audi A3, Audi A4 Avant and Audi TT Coupe.
Highlights for July:- TDI clean diesel technology constitutes a substantial 28% of total Audi Q7 July sales
- High demand for the Audi Q5 continues with sales of 1,023 vehicles in July
- The Audi A8 and Audi A3 are among models that set a 2009 monthly record
Audi dealerships did see an increase in showroom traffic during July with the launch of the federal Car Allowance Rebate System, commonly referred to as CARS or Cash-for-Clunkers. But completed sales transactions attributable to CARS weren’t as significant as they were for the mass-market automotive brands.
Audi also continued its public awareness campaign touting the benefits of TDI clean diesel, which translated into interest and sales at dealerships. In its third full month of sales, TDI clean diesel made up 28% of Q7 sales.
This weekend take some time out to sit back, relax, and check out what people are saying about Audi...
If you have a tip or Audi-related story you'd like to share, send it to:
admin [at] audiblog [dot] info. Guest posts are also welcome!
Today Audi announced the launch of their newly updated Audi USA website. Here's a snippet of the press release:
...The next generation website integration is part of an ongoing commitment to build the brand and capture additional market share. By utilizing the latest computer graphics interface (CGI), the website offers dynamic perspectives of Audi models impossible to experience with traditional video or still photography. This allows for a more intuitive, consumer friendly online environment.
The site is designed to appeal to a wide variety of consumer interests. The site’s advanced technology components speak directly to the owner evangelists, ensuring they remain engaged and enthusiastic. Additionally, more downloadable content is available on a variety of Audi topics. Videos on the website are featured in High Definition (HD) giving the site more HD content than any other site in the automotive category...
Of course, I love the latest A8 photos...
Check out the new website by visiting:
www.audiusa.com or check out
www.audiusanews.com for more information regarding Audi vehicle and business issues.
The current economy has affected many businesses and Audi is no exception. Yesterday the company announced that sales for the month of February totaled 4,653 units sold which is a decrease from February sales in 2008.
However, on a more positive note, the Audi A5 continued to post increases over last year. The A5 recorded 494 units sold in February 2009, an increase of 28.6% over the previous February.
By the way, if you happened to miss my post about the A5,
click here to check out the reviews.
I just discovered that
The Unofficial Audi Blog is listed at Alltop as a resource for
Top Audi News.
If you want to find out what's going on with Audi, Alltop is definitely a place to get all the latest news in one place.
Also, I just want to take a moment to thank all of you for reading the blog!
If you have an Audi tip or resource to share, please send it to:
maria [at] salondemaria [dot] info
Recently Johan de Nysschen, president of Audi's U.S. division, sat down with Time Magazine to talk about the current state of the company and clean diesel.
