With currently over 3.2 million views, the BMW S 1000 RR Dinner viral video became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film was awarded in the category “Web and Mobile” at the beginning of March.
It is about a well-known magic trick, where a magician pulls the tablecloth from a small table all set up with china without damaging anything.
In “Dinner for RR” the BMW S 1000 RR knows the trade even better: Thanks to its acceleration of 2.9 seconds from 0 to 100 k.p.h. the bike is able to pull the tablecloth even from a huge, impressing banquet leaving all the china and glasses intact.
In response to this great advertisement, the famous motorcycle manufacturer Aprilia publishes an interesting response that send a clear message: “Tricks are not our talent”. Winning is our talent.”
A great response from Aprilia that fuels these online duels that keep us entertained week after week.
Winning the overall ranking in style, being victorious in two categories and scoring four more top ten positions in the reader’s vote „The best sports motorcycles 2010“ of PS (Das Sport-Motorrad Magazin) BMW Motorrad continues their success story. It was crowned with winning the title “Best motorcycle brand”.
„I’m glad to hear of the overwhelming victory of our new S 1000 RR in this vote focussed on sporty motorcycles. I would like to thank the readers of PS most sincerely for their votes. This reflects the enormous enthusiasm for our products.”, said Hendrik von Kuenheim, Head of BMW Motorrad, commenting on the result of the vote.
With BMW Motorrad represented in the category “Best sport motorcycle over 700 cc” with a 4-cylinder supersports bike for the first time, the new BMW S 1000 RR won this class at the first go, thereby underscoring its superior technical conception combining highest performance with Race ABS and Dynamic Traction Control DTC.
At the same time the S 1000 RR secured the title „Best sports motorcycle“ by a wide margin. The BMW K 1300 S came undisputedly in first in the category “Best sporty all-rounder”. More top ten finishes were achieved by the BMW Motorrad models R 1200 GS Adventure, F 800 GS, K 1300 R und HP2 Sport.
In addition BMW Motorrad won the title „Best motorcycle brand“.
After the S 1000 RR being voted “Motorcycle of the Year 2010″ in the readers’ vote of the motorcycle magazine MOTORRAD with numerous victories in categories in March 2010, BMW Motorrad models were able to achieve the second outstanding success within short time by winning the PS readers’ vote.
With currently almost 1.8 million views the S 1000 RR Dinner Spot became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film was awarded in the category “Web and Mobile” at the beginning of March.
It is about a well-known magic trick, where a magician pulls the tablecloth from a small table all set up with china without damaging anything.
In “Dinner for RR” the BMW S 1000 RR knows the trade even better: Thanks to its acceleration of 2.9 seconds from 0 to 100 k.p.h. the bike is able to pull the tablecloth even from a huge, impressing banquet leaving all the china and glasses intact.
Great viral from BMW and this video shows one more time the reach of online media, through videos, blogs and social networks.
The U.S. motorcycle market continued to struggle as it declined 36% in February 2010 compared to the same month last year. Against this challenging backdrop, BMW Motorrad USA posted a 52 percent increase in retail sales in the same period.
The spike in February retail sales is largely attributed to the long-awaited availability of the production version of the BMW S 1000 RR Superbike, the most powerful and sophisticated sport bike ever produced. Dealers had confirmed deposits on over 600 bikes and deliveries to customers began in late January and continued through February. Other top-selling models included the R 1200 GS and R 1200 GS Adventure as well as the popular R 1200 RT.
BMW Motorrad USA’s strong February sales continued the company’s industry-leading performance in this difficult market. Despite a U.S. motorcycle market that declined 41 percent and lost nearly 360,000 units last year, BMW motorcycle sales only declined 22 percent. This followed on the heels of 2008 when BMW Motorrad USA was one of only two motorcycle manufacturers to post positive growth.
“Superior products in all segments of the market, a dedicated and expanded dealer network, and attractive financing programs from BMW Financial Services will help keep the positive momentum going in 2010,” commented Mac McMath, BMW Motorrad USA Sales Manager.
BMW has released new videos of their latest super duper bike: S 1000 RR. The super beemer has the most horsepower and best power-to-weight ratio of all 1000 cc bikes available for the consumers. Some of you might have read our previous articles on the S 1000 RR Superbike, but in case you haven’t, here is a short recap.
BMW S 1000 RR Superbike is powered by a brand new water-cooled four-cylinder inline power unit which outputs 193 horsepower at 13,000 rpm and revving up to a maximum speed of 14,200 rpm. Maximum torque of 82.5 lb-ft of torque comes at 9,750 rpm, while only weighing 455.3 pounds with a full tank of gas. All engine components are compact and light, limiting weight of the overall engine without ancillaries to 59.8 kg (131.8 lb).
BMW S 1000 RR can be equipped with ABS and Dynamic Traction Control systems. As a curiosity, the ABS system weighs only 5.51 lbs. The new S 1000 RR is the lightest machine of its caliber displacing 999 cc and featuring ABS brakes.
Optional features include Optional DTC Dynamic Traction Control in conjunction with Race ABS for optimum performance.
Oh…almost forgot about the asymmetrical headlights which drives crazy some of the beemer fans, even though we kinda dig it.
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