One of the most popular subjects on our blog in the past few months were related to the new BMW X1, the entry level SAV that launches later this month. The BMW X1 offers a new perspective as a compact premium Sport Activity Vehicle. The X1 will advertise itself, as well as the entire 1 Series models, to the more youth orientated BMW fans.
Despite some initial criticism, the BMW X1 is starting to become widely accepted by BMW fans and journalists across the world. The X1 fits into BMW’s strategy to build fuel efficient, but still dynamic cars and it will take on the American market starting in 2011.
In the past, we have been publishing lots of photos, videos and several reviews from prestigious car magazines, but today we’re coming back with an extensive photo gallery of the new color available to order with the X1: Marrakesh Brown.
The odd, but “Eye-Popping Color” has been heavily promoted by BMW on most of their marketing photos and also in private events or auto shows. An interesting choice to promote a new product, but for some reason, we find it to be very catchy, and looking at these latest wallpapers, we’re starting to fall for the X1.
BMW launched yesterday their X1 minisite and we poked around to see what’s new. The BMW Joy campaign is pretty much present on all their marketing materials, but that wasn’t something we were interested today.
What we wanted to find out for you were the exterior colors available for the X1. So far, we knew that Marrakech Brown is an exclusive color for the X1, then we saw the now classic and beautiful Alpine White, but all the others were still an unknown for us.
Courtesy of one of our reader, Ignace, we are able to show you the entire palette, with some shades more exciting than others.
So without any further ado, let’s enumerate them: Black non-metallic, Black Sapphire metallic, Titanium Silver metallic, Deep Sea Blue metallic, Vermilion Red metallic, Space Grey metallic, Cashmere Silver metallic, Graphite Blue metallic , Tasman metallic and Sparkling Bronze metallic.
And since we always like to state our favorite color, this time we’ll go with the Vermilion Red metallic, for some reason, the design lines are more obvious and accentuated by this color and that makes it our first choice.
